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iPhone 17 Expands eSIM-Only Options to Europe

Apple is expected to launch eSIM-only iPhones in Europe for the first time with the iPhone 17. This major shift could redefine how users activate, manage, and travel with their devices—bringing both flexibility and friction. Here's what’s changing, and how it may affect you.

Vukasin Petrovic Headshot

Written by Vukasin Petrovic

Updated: Sep 03, 2025
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Apple began its push toward digital SIMs with the iPhone 14 in the U.S., removing the physical SIM tray entirely. That approach continued with the iPhone 15 and iPhone 16 series, but only in limited markets, mainly the United States.

With the iPhone 17 lineup (expected September 2025), Apple is preparing to extend eSIM-only devices into Europe and other regions for the first time. Reports indicate that retail staff across the EU are undergoing eSIM-specific training ahead of launch, signaling that some iPhone 17 models will ship without a SIM tray.

Apple’s Next Step in the eSIM Transition: What This Means for iPhone Users

For consumers, the shift brings both convenience and challenges.

  • Convenience: eSIM allows instant activation via QR code or carrier app, storage of multiple lines, and greater security if a phone is lost or stolen.
  • Challenges: Switching phones or carriers may become more complicated, especially for frequent travelers who rely on physical SIMs abroad. Availability of eSIM plans also varies by country and carrier, which may limit options in smaller markets.

Not All Models Are Equal

Leaks suggest that the iPhone 17 Air, a new ultra-thin model, will be eSIM-only globally due to its slim design. Standard iPhone 17 models are also expected to follow this path in Europe.

Meanwhile, the iPhone 17 Pro and Pro Max may continue to include SIM trays in some regions, especially in markets like China, where dual-SIM (physical + eSIM) remains standard and regulatory requirements differ.

Why Apple Is Going All-In on eSIM

Apple’s eSIM push fits into its broader strategy of streamlined hardware design and tighter ecosystem control. Removing the SIM tray frees up space for batteries and components, while also encouraging carriers to accelerate eSIM adoption.

For Apple, the move reduces manufacturing complexity and moves customers closer to a digital-first iPhone experience, where carrier switching, roaming, and setup happen entirely through software.

How Consumers Can Prepare

  • Check carrier support: Not all carriers worldwide fully support eSIM. Verify compatibility before upgrading.
  • Install early: If traveling, download and activate eSIM profiles before leaving your home country.
  • Consider dual setups: Some users may keep a primary carrier eSIM and use travel eSIM apps (Airalo, Holafly, Nomad, etc.) for international data.

The Bottom Line

The iPhone 17 marks Apple’s first global expansion of eSIM-only devices, with Europe at the forefront of the rollout. While Pro models may retain physical SIM trays in select regions, the trend is clear: the SIM card slot is on its way out.

Vukasin Petrovic is an experienced content specialist and copywriter with expertise in digital marketing, on-page SEO, and inbound lead generation. With a degree in English and a master's in creative writing, he creates compelling content that delivers measurable results for businesses.

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