Best eSIM for Italy in 2025

Staying connected while exploring captivating destinations like Italy has never been more crucial. eSIM technology has quickly become the preferred solution for travelers, offering instant connectivity without the inconvenience of swapping out physical SIM cards. 

Notably, the number of travel eSIM users is expected to grow by 440% globally over the next five years, disrupting the traditional roaming market. In this article, we’ll explore the best eSIM options for Italy in 2025, ensuring you stay seamlessly connected throughout your Italian adventure.

Why do I need an eSIM in Italy?

An eSIM, or embedded SIM, is a virtual alternative to the traditional physical SIM card. Instead of inserting a tiny plastic chip, you activate it by scanning a QR code or installing a profile on your device. This means there's no need to swap or remove your existing SIM.   

eSIMs function just like regular SIM cards but can be set up in minutes and activated ahead of your trip.

In Italy, eSIMs offer a convenient way to stay connected while exploring. They’re particularly useful for:

• Navigating cities and using public transit apps like Google Maps or local transportation apps for real-time updates on routes and schedules.
• Making mobile payments using apps that enable quick transactions at taxis, vending machines, and shops — no cash needed.
• Breaking down language barriers with translation apps such as Google Translate or Waygo, which help interpret signs, menus, and conversations.
• Keeping in touch with friends, family, or your hotel through messaging and calling apps like WhatsApp, LINE, or FaceTime, no matter where you are.

Getting connected in Italy: What to expect

Italy offers widespread 4G coverage and is quickly expanding its 5G networks, especially in major cities and towns. However, free public Wi-Fi spots can be scarce and sometimes unreliable, so having your own data is a wise move.  

With your own mobile data, exploring Italy becomes much easier. It gives you real-time navigation, instant translations, and effortless access to travel info wherever your adventures take you.  

Your ideal data plan really depends on how you plan to use your phone during your trip:  

• Light users: For casual browsing, messaging, and basic navigation, 2–5 GB will typically be enough.
• Moderate users: If you're active on social media, making video calls, or streaming occasionally, 10–20 GB should cover your needs.
• Heavy users: For those relying on hotspot sharing, HD streaming, or working remotely, unlimited plans offer the flexibility needed — especially for longer stays or if you're managing work while traveling.

Things to consider when choosing an eSIM for Italy

Selecting the right eSIM can significantly enhance your travel experience. Here are several key factors to consider when choosing an eSIM for Italy:

• Coverage: Ensure that the eSIM provides ample coverage throughout Italy, including urban centers and rural areas. You want a provider that keeps you connected no matter where your adventures take you.
• Calls and SMS: Determine whether you need the ability to make calls or send SMS messages. Some eSIM providers focus exclusively on data services, while others also support voice calls and texting.
• Data allowance: Understand your data usage habits. If you plan to stream videos or use maps frequently, look for an eSIM plan that offers a generous data allowance. Conversely, lighter users might find smaller packages sufficient.
• Internet speed and reliability: Fast and reliable internet is crucial for navigating, sharing experiences, and staying in touch. Opt for providers that offer high-speed connections, including access to 4G and 5G networks.
• Pricing: Compare the prices of different eSIM providers. Look beyond the initial price and consider what you get for your money, including data allowances and the duration of the plans. 
• Customer support: Responsive customer support can be invaluable, especially when you're in a foreign country. Ensure that the provider offers multiple ways to contact support should you run into any issues.
• Ease of activation: Choose a provider that makes the process of purchasing and activating your eSIM straightforward. Complicated setups can lead to frustration before your trip even begins.

The best eSIMs for Italy

According to our research, here are the top eSIM providers for Italy that cater to various travel needs and budgets:

1. Holafly

Rating: 4.6/5 (TrustPilot)

Pricing: Starts at $6.90 per day for unlimited data

Coverage: Available in over 200 countries, including comprehensive coverage across Italy

Calls/SMS: No

Holafly is widely regarded as one of the top options for travelers visiting Italy. Its unlimited data plans mean you can enjoy seamless internet access throughout your entire trip, without ever worrying about running out of data. Whether you're navigating cities, streaming content, or staying connected with loved ones, Holafly provides reliable coverage and convenience.

The provider offers flexible plans, allowing you to choose the duration from one day up to several weeks, making it suitable for both short visits and longer stays. The activation process is straightforward: once you buy your plan, the eSIM can be ready to go as soon as you arrive in Italy. Simply scan a QR code or follow the instructions via the dedicated mobile app — no technical expertise needed.

Rated 4.6/5 on TrustPilot, Holafly’s service is praised for its ease of use, fast setup, and dependable customer support. The plans start at just $6.90 per day for unlimited data, with coverage available in over 200 countries, including extensive coverage throughout Italy.

While it’s an excellent choice for unlimited browsing, calls and SMS are not supported, which might be a consideration for travelers needing those features. Many find the cost justifiable for the peace of mind and constant connectivity it offers.

Key features

• Unlimited data with no speed restrictions
• Hotspot/tethering with daily data limits
• 24/7 support via live chat and email
• Refunds available within six months of purchase if unused
• Activation via QR code and easy installation process
• Data-only plans without traditional voice or SMS

Data plans for Italy

Pros:

• Unlimited data allows for uninterrupted access to the internet
• Easy setup and activation through a straightforward mobile app
• Excellent and responsive customer support available to help with inquiries

Cons:

• Does not support voice calls or SMS, which may not suit every traveler's needs
• Pricier compared to some alternatives, but many find the cost justifiable for unlimited usage

For a quick, honest look at Holafly’s real-life performance, watch the video below.

2. Saily

Rating: 4.1/5 (TrustPilot)

Pricing: Starts at $3.99 for 1 GB of data over seven days

Coverage: Over 200 destinations across Europe and beyond

Calls/SMS: No

Saily is a relatively new player in the eSIM market but has quickly gained a reputation for its outstanding service and competitive pricing. It offers unlimited data plans, making it ideal for those who rely heavily on internet access — whether for streaming, navigation, or remote work.

Once you purchase a plan, the eSIM is delivered instantly and activates automatically once you land in Italy, provided it’s installed beforehand and data roaming is enabled. The setup process is simple: you’ll receive a QR code or manual input details, and managing your plan is made easy through the user-friendly Saily app.

Saily’s flexible plans range from seven to 30 days, with the option for unlimited data, supporting heavy streaming and tethering without restrictions. The provider connects to local carriers like TIM, Vodafone, and Wind, ensuring broad and stable coverage across Italy’s cities and countryside.

Rated 4.1/5 on TrustPilot, Saily is praised for its straightforward operation, fast connection speeds, and privacy features like virtual location switching. The plan prices start as low as $3.99 for a 7-day 1 GB option, with unlimited plans available at $49.99 for 15 days.

While Saily doesn’t support calls or SMS, its focus on data and hotspot sharing makes it a practical choice for travelers who prefer VoIP apps like WhatsApp or FaceTime.

Key features

• Quick setup using QR code or app interface
• Data-only service excluding voice and SMS
• Mobile hotspot sharing supported
• Compatibility with eSIM-enabled smartphones and tablets
• User-friendly app for managing plans and top-ups

Data plans for Italy

Pros:

• Effortless virtual location switching with 115+ options, enhancing privacy and access to home content
• Allows hotspot sharing, enabling multiple devices to connect at the same time.
• Built-in web protection that blocks malicious sites and limits online trackers

Cons:

• Lacks calling and SMS features
• No pay-as-you-go plans

3. Jetpac

Rating: 4.6/5

Pricing: Starts at $1.00 for 1 GB of data over 4 days

Coverage: Available in over 200 countries, including major European cities

Calls/SMS: No

Jetpac offers some of the most affordable eSIM options, making it an excellent choice for travelers looking to keep costs low without sacrificing reliable connectivity across Italy. It’s well-suited for budget travelers who want straightforward plans with no fuss.

The plans are simple to manage through an intuitive app and are available in a range of options from four days to a full month, including unlimited data options. Setup is quick: after purchase, you’ll receive a QR code or activation details that can be entered manually. Once installed, your eSIM is ready to use almost instantly — perfect for last-minute trips.

Jetpac connects to over 200 countries, including key destinations in Europe, providing solid 4G coverage in urban and suburban areas. The company’s customer service receives high marks, and users appreciate the quick response time via live chat and email.

Rated 4.6/5, Jetpac’s plans start as low as $1.00 for 1 GB of data over four days, with options for larger packages and unlimited data. However, it doesn’t support voice calls or SMS, so VoIP messaging is the main way to communicate.

Key features

• Data-only eSIM plans without voice or SMS
• Network support includes 3G, 4G, 5G, and LTE
• Mobile hotspot and tethering available
• Complimentary airport lounge access during flight delays
• Activation via QR code
• No data throttling and includes ExpressVPN trial

Data plans for Italy

Pros:

• Highly affordable options for travelers on a tight budget
• Free airport lounge access pass
• Fast customer service available through live chat and email

Cons:

• Does not support voice calling or SMS
• Spotty connectivity in areas with weaker coverage

4. aloSIM

Rating: 4.4/5

Pricing: Starts at $4.50 for 1 GB of data over 7 days

Coverage: Available in over 200 destinations

Calls/SMS: Yes

aloSIM is a versatile eSIM provider that balances reliable internet and feature-rich plans. Its support for calls and SMS sets it apart, offering a more complete communication package.

Plans start at $4.50 for 1 GB of data over seven days, with options to extend or upgrade to larger data packages, including unlimited plans. Once purchased, the eSIM activates quickly, and coverage is available in over 200 destinations worldwide, ensuring connectivity not just in Italy but across your entire trip.

The setup process is straightforward — install the eSIM profile via QR code or manual entry, and you're all set. aloSIM’s customer support is responsive and helpful, providing assistance through various channels.

While aloSIM doesn’t offer global eSIM plans, its regional coverage and support for voice and messaging make it a practical choice for travelers who need reliable data plus the ability to make calls or send SMS.

Key features

• Data-only service excluding voice and SMS
• Ability to switch providers or plans directly from device settings
• Compatibility with most eSIM-enabled devices
• Easy management and activation through app or device settings

Data plans for Italy

Pros:

• Flexible plans that cater to different usage needs
• Strong customer support with quick response times
• Ability to make calls and send messages

Cons:

• Doesn't offer global eSIM plans

5. Nomad

Rating: 4.4/5

Pricing: Starts at $4.50 for 1 GB of data over 7 days

Coverage: 200+ countries, including many in Europe

Calls/SMS: No

With extensive global network partnerships, Nomad provides a seamless experience across more than 200 countries, including Italy. Whether you're exploring cities, the countryside, or coastal towns, Nomad offers a stable and fast connection powered by major carriers, including LTE and 5G networks.  

The activation process is quick and easy: after purchasing your plan, you’ll receive the eSIM profile which you can install through a simple QR code scan or manual entry, all managed via a user-friendly app. Once installed, your eSIM is ready to use immediately, providing you with internet access.  

Nomad’s plans are flexible, with options starting at just $4.50 for 1GB of data over a 7-day period, and they also offer larger packages for longer stays or heavier usage. Its reliable speed, straightforward management, and competitive pricing make it an excellent choice for those traveling regularly or planning multiple trips.  

While Nomad doesn’t support calls or SMS directly, it’s perfect for using VoIP apps like WhatsApp or FaceTime to stay in touch. Plus, the app’s intuitive design helps you monitor your data usage and recharge easily, making the whole experience stress-free.

Key features

• Data-only eSIM plans without traditional voice or SMS
• Support for 5G, 4G, 3G, and LTE networks
• Mobile hotspot and tethering supported
• Multi-device support for sharing data plans
• User-friendly app for purchasing and managing data
• Transparent pricing with no hidden fees

Data plans for Italy

Pros:

• Reliable 4G/5G speeds
• Free 500 MB trial eSIM
• Clean and intuitive app interface for managing data

Cons:

• No unlimited data plans
• No support for calls or SMS

6. Airalo

Rating: 2.6/5 (TrustPilot)

Pricing: Starts at $4.50 for 1 GB of data over seven days

Coverage: Coverage in 200+ countries and regions

Calls/SMS: Yes, but only on select plans

Airalo stands out as a highly popular global eSIM provider, particularly favored by international travelers for its ease of use and extensive coverage. Whether you're in Italy for a short visit or a longer stay, Airalo makes staying connected effortless.

Supporting over 200 countries and regions, Airalo provides the flexibility needed to travel across Europe and beyond with just one eSIM. Additionally, its hotspot sharing feature allows multiple devices to connect, making it an ideal choice for travelers with multiple gadgets.

The setup process is designed to be quick and intuitive. After purchasing your desired plan, you can easily install the eSIM profile by scanning a QR code or manually importing details via the Airalo app. With a range of plans to suit different needs, Airalo offers options starting as low as $4.50 for 1 GB over seven days, with additional choices for more data and longer durations.

However, it is worth noting that customer service has been reported as unreliable, which may be a factor to consider if you anticipate needing support.

Key features

• Instant activation via QR code or dedicated app
• Mostly data-only plans without traditional calling or SMS, though select Discover+ plans include calls and texts with a global phone number
• Mobile hotspot and tethering capabilities
• Compatibility with most eSIM-capable iOS and Android devices
• Regional and global plans tailored for multi-country travel
• Pay-as-you-go pricing with no long-term contracts

Data plans for Italy

Pros:

• Simple setup process through Airalo’s app
• Supports hotspot sharing, allowing multiple devices to connect
• Offers plans that include voice and SMS functionality in certain cases

Cons:

• Limited support for calls and SMS
• No unlimited data plans, which could be a drawback for heavy data users
• Some users report slower speeds in more rural areas

Comparison of best eSIMs for Italy

This comparison table gives you a quick reference to understand the data allowances, pricing, and whether calls and SMS services are included. Each option has unique benefits, catering to different travel styles and requirements.

How we chose the best eSIM for Italy

We evaluated and ranked the eSIM providers based on various criteria to ensure that travelers have access to the best possible options for their needs:

• Coverage: We examined how well each provider covers different regions of Italy, including major cities and rural areas.
• Pricing and plans: The cost of data plans and their flexibility for duration and data limits played a significant role in our evaluation.
• User experience: We took into account the ease of use of each provider's mobile app and activation process.
• Customer support: The responsiveness and helpfulness of customer support teams were critical factors in ensuring a positive experience for users.

See also: When is the best time to visit Italy?

Benefits of having an Italy eSIM

Here are five key benefits of traveling with an eSIM in Italy:

1. Immediate internet access: No waiting to find Wi-Fi — connect as soon as you land.
2. Convenience: Forget about losing physical SIM cards or having to find a local shop; everything is managed digitally.
3. Multiple profiles on a single device: Manage personal and work numbers on one phone without juggling SIM cards.
4. Enhanced connectivity: Stay connected with reliable internet access for navigation, social media, and more.
5. Cost-effectiveness: Avoid expensive roaming fees and make the most out of flexible data plans tailored to your needs.

How do I know if my device is eSIM compatible?

To check if your smartphone supports eSIM functionality, follow these steps:

For iPhone:

1. Open your Settings.
2. Navigate to General.
3. Tap on About.
4. Look for the section labeled Available SIM along with your IMEI number — if visible, your iPhone supports eSIM.

For Android:

1. Open your Settings app.
2. Go to Network & Internet.
3. Tap on Mobile network.
4. If you see an option to add a new SIM card, this indicates that your Android device likely supports eSIM.

When to order and how to activate Italy eSIM

Purchase your eSIM directly from the provider's website or mobile app. Most providers allow you to create an account and select a plan that fits your travel needs.

Once the eSIM is purchased, eSIM activation typically involves following specific steps:  

• On iPhone: Follow the instructions provided by the eSIM provider, which usually involve downloading an app or scanning a QR code to install the eSIM profile. It’s important to enable cellular data and roaming to ensure the eSIM functions correctly.
• On Android: Similar to the iPhone process, download the provider’s app or scan a QR code. Follow the prompts to complete the installation and activate the eSIM within the device’s network settings.

Best eSIM for Italy: Which one to use

Choosing the right eSIM for your travels in Italy can greatly enhance your experience by keeping you connected while you explore the beauty of the country. Each provider has its own strengths and weaknesses, catering to diverse traveler needs. 

Based on extensive research and user feedback, we recommend Holafly as the best eSIM for Italy in 2025. With its unlimited data offerings, hassle-free activation process, and exceptional customer support, Holafly stands out as an ideal choice for anyone looking to stay connected without limitations during their journey.

Best eSIM for Italy FAQ