SIM Cards

The best 6 Japan SIM card providers in 2025

Planning a trip to Japan in 2026? Choosing the right SIM or eSIM can save you money and keep you connected across cities and rural regions. In this guide, we compare Japan’s best SIM card providers (like Sakura Mobile and Mobal) and top eSIM options such as Holafly and Airalo to help you find the most convenient plan for your stay.

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Written by Vukasin Petrovic

Updated: Nov 07, 2025
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Roami was founded to serve as a trusted resource for travelers in need of reliable internet solutions abroad. Our team, comprising avid travelers, provides comprehensive reviews and guidance on data SIM cards, eSIMs, pocket WiFi devices, and free WiFi apps, drawing from firsthand usage during our travels.

The 5 Best eSIM Providers for Travel

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Holafly unlimited data plans in popular destinations, ideal for seamless travel
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Ubigi reliable high-speed eSIMs in 190+ countries, great for business or frequent travel
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Nomad flexible pay-as-you-go data for easy trave
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BNESIM custom data and call bundles for long-term travelers
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Airalo affordable eSIM options and solid value for most travelers

Traveling to a new country is always exciting, but staying connected can sometimes be tricky.

If you want reliable, fast internet while exploring Japan, a local SIM card is usually the easiest and most cost-effective option. It’s easy to set up, offers excellent coverage, and helps you avoid expensive roaming fees.  

As an alternative, eSIMs are also becoming popular. They work like traditional SIM cards but are embedded in your device, eliminating the need to insert or swap physical cards.  

In this article, we’ll focus on the best SIM card providers and also touch on top eSIM options, so you can pick the best solution for your trip.

Why get a SIM card in Japan?

There are several compelling reasons to consider a Japanese SIM:

  • It’s cost-effective and helps reduce high roaming fees from your home provider, especially for streaming, photos, and calls.
  • Japan’s network coverage is excellent, reaching cities, rural areas, and remote regions.
  • Having your own SIM means you’re not reliant on Wi-Fi hotspots or weak signals for quick map checks or messaging.
  • Purchasing a local SIM is simple and helps keep your internet costs predictable during your trip.

If you’re bringing electronic devices, it’s also helpful to know the types of electrical outlets in Japan and what adapters to pack for a seamless experience.

How much does a SIM card cost in Japan?

The cost of a SIM card in Japan varies depending on the provider, plan type, and duration. For travelers, options range from budget-friendly plans costing around $13 to more comprehensive packages priced over $50.  

Providers like B-Mobile and Nippon offer affordable plans starting as low as approximately $13 to $16, suitable for short-term use. 

Mobal and GMT Mobile provide plans with larger data allowances and longer durations, typically ranging from $20 to $55. Meanwhile, Sakura Mobile offers unlimited data plans starting at about $26 for a short trip.  

Overall, your choice will depend on your data needs, length of stay, and whether you prioritize cost or data volume.

How to purchase and activate a SIM card in Japan

Getting a SIM card is quite simple. When you arrive at Tokyo’s Narita or Haneda airports, you’ll find kiosks and vending machines selling SIM cards. Just bring your passport, choose a plan, and they can activate it for you in minutes.

If you prefer an even easier option, choose an eSIM. Many providers let you buy and activate your plan online before your trip. This allows you to start using your internet service as soon as you land, without waiting in lines.

Top Japan SIM card providers

When selecting a SIM card for your visit to Japan, it’s essential to consider factors such as coverage, pricing, and customer satisfaction. 

Here are the leading SIM card providers in Japan, recognized for their dependable networks and a variety of plan options to suit different needs.

1. Sakura Mobile 

  • Trustpilot rating: 4.7/5 on Trustpilot
  • Pricing: Starting at approximately $26.13 for 5 days
  • Network: LTE
  • Data: Unlimited
  • Calls/SMS: No

Sakura Mobile is a popular choice for travelers in Japan, providing reliable SIM card services through the country’s largest network. They offer a range of prepaid and short-term plans that are easy to activate upon arrival, helping you stay connected throughout your trip. 

Known for excellent customer service and straightforward setup, Sakura Mobile makes it simple and efficient to get online in Japan.

The table below summarizes the SIM plans available from Sakura.

PlanDataDurationCalls/SMSPrice
Travel SIM card (short trip)Unlimited dataUp to 30 daysNot availableStarting at approximately $26.13 for 5 days
Travel SIM card (long trip)100 GB data; 3 GB of roaming dataup to 90 daysNot availableStarting at approximately $108.29 for 45 days

2. Mobal

  • Trustpilot rating: 4.0/5
  • Pricing: Starting at approximately $31.58
  • Network: 5G
  • Data: 25 GB–50 GB (Tourist SIM)
  • Calls/SMS: Yes

Mobal offers practical and flexible SIM card plans designed for travelers visiting Japan. Their services include options suitable for both short-term visitors and those staying longer, with dependable nationwide coverage. 

Known for easy activation and reliable connectivity, Mobal provides a straightforward way to stay connected across both urban centers and more remote areas.

Below is a table summarizing Mobal’s SIM card plans for Japan.

PlanDataDurationCalls/SMSPrice
Japan Tourist (data-only)25 GB8 daysNot availableApproximately $31.58
Japan Tourist (data-only)50 GB16 daysNot availableApproximately $43.34
Japan Tourist (data-only)50 GB31 daysNot availableApproximately $52.87
Japan Tourist  (voice, SMS & data options)500 MB30 daysYes (not free)Approximately $19.77
Japan Tourist  (voice, SMS & data options)7 GB30 daysYes (not free)Approximately $52.73
Japan Tourist  (voice, SMS & data options)Up to 30 GB30 daysYes (not free)Starting at approximately $19.77

3. B-Mobile

  • Trustpilot rating: Not available
  • Pricing: Starting at approximately $13.17
  • Network: 3G/4G
  • Data: 5 GB or 7 GB
  • Calls/SMS: No 

B-Mobile offers affordable SIM card solutions in Japan, focusing on budget-friendly pricing for travelers and residents. With reliable coverage throughout major cities and rural areas, B-Mobile ensures consistent connectivity.

B-Mobile offers two SIM plans for Japan: 

PlanDataDurationCalls/SMSPrice
Plan 15 GB8 daysNot availableApproximately $13.17
Plan 27 GB16 daysNot availableApproximately $19.75

4. GTN Mobile

  • Trustpilot rating: Not available
  • Pricing:
  • Network: 5G
  • Data: 3 GB to 135 GB, unlimited
  • Calls/SMS: 

GMT Mobile offers a selection of prepaid SIM plans designed for travelers, with flexible durations and straightforward activation. They provide reliable coverage across Japan and competitive data speeds, ensuring a smooth and hassle-free experience. 

Their plans are suitable for those looking for a simple and cost-effective way to stay connected during their trip.

Below is an overview of GMT Mobile’s prepaid and postpaid SIM plans for travelers in Japan.

PlanDataDurationCalls/SMSPrice
Postpaid Unlimited Data PlanUnlimited30 daysDomestic and international callsStarting at approximately $23.26
Postpaid High-Speed Plan5 GB, 15 GB, 25 GB30 daysDomestic and international callsStarting at approximately$6.18
Postpaid Affordable Plan3 GB, 10 GB, 30 GB, 50 GB30 daysDomestic and international callsStarting at approximately $4.32
Postpaid Premium Plan10 GB, 20 GB30 daysDomestic and international callsStarting at approximately $26.47
Prepaid SIM — Data-Only Plan10 GB, 30 GB, 50 GB, 135 GB7, 30, 90 daysNot availableStarting at approximately $19.95
Prepaid Data + Voice Call Plan10 GB, 30 GB30, 60, 90 daysDomestic and international callsStarting at approximately $54.86

5. SoftBank

  • Trustpilot rating: Not available
  • Pricing: Set by the retailer
  • Network: LTE
  • Data: 3 GB
  • Calls/SMS: No

SoftBank is known for offering flexible plans, including no-contract options that are ideal for travelers. They have strong coverage in major cities like Tokyo and Osaka, with fast and stable signals. 

Activation is simple, and their customer support is generally pretty helpful.

Here is a brief overview of SoftBank’s prepaid plan for travelers in Japan.

PlanDataDurationCalls/SMSPrice
Prepaid SIM for Travel3 GB31 daysNot availableSet by the retailer

6. Nippon

  • Trustpilot rating: Not available
  • Pricing: 
  • Network: 4G/5G
  • Calls/SMS: 

Nippon offers straightforward, budget-friendly SIM plans that are ideal for travelers needing basic internet access. 

Their plans are simple to understand and easy to activate, making them a convenient choice for those looking for a quick, no-fuss solution during their trip.

Here is an overview of Nippon’s SIM plans:

PlanDataDurationCalls/SMSPrice
Standard Plan3 GB to 50 GB30 to 180 daysNoStarting at approximately $16.49
Large Capacity Plan50 GB to 135 GB30 to 90 daysNoStarting at approximately$34.34
Unlimited Plan3 GB, 10 GB, 30 GB, 50 GB3 to 33 daysNoStarting at approximately $19.64

See also: Best pocket WiFi for Japan: Comparison 2025

eSIMs as alternatives to local SIM cards in Japan

eSIM technology is gaining popularity among travelers who value convenience and speed. Instead of swapping a physical SIM card, you simply download your plan directly to your phone — no waiting in line or visiting a store. 

Here are six top eSIM providers to consider for Japan:

1. Holafly – Best for unlimited data

  • Trustpilot rating: 4.5/5
  • Pricing: Starting at $3.90 for 1 day of unlimited data
  • Calls/SMS: No
  • Tethering: Yes
  • App: Yes 

Holafly offers easy-to-activate eSIM plans with unlimited data, making it ideal for travelers who want seamless internet access without fuss. 

With options ranging from one day to 90 days, you can select a plan that fits the duration of your stay. Below are some of Holafly’s eSIM plans and prices for Japan.

2. Airalo – Best for flexible short-term plans

  • Trustpilot rating: 3.9/5
  • Pricing: Starting at $4.00 for 1 GB over 3 days
  • Calls/SMS: No
  • Tethering: Yes
  • App: Yes 

Airalo offers a range of eSIM options for international travelers, including limited and unlimited plans for Japan. Their easy-to-use app enables instant purchase and activation, allowing you to connect immediately after landing.

3. Nomad – Best for secure and transparent pricing

  • Trustpilot rating: 4.4/5 
  • Pricing: JPY equivalent for multi-day data plans
  • Calls/SMS: No
  • Tethering: Yes
  • App: Yes 

Nomad provides easy-to-use, reliable eSIM plans. They offer transparent pricing and options for different trip lengths. Their plans include security features like data encryption and secure activation.

4. Ubigi – Best for business travelers and connected devices

  • Trustpilot rating: 4.1/5
  • Pricing: Starting at $3.50 for 1 GB over 3 days
  • Calls/SMS: No
  • Tethering: Yes
  • App: Yes 

Ubigi is an eSIM provider developed by Transatel-NTT. It offers mobile connectivity solutions designed for travelers, digital nomads, mobile workers, and connected vehicle users. Ubigi provides access to 4G and 5G networks in over 200 destinations

5. BNESIM – Best for long-term data plans

  • Rating: 3.6/5 on Trustpilot
  • Pricing: Starting at $2.80 for 1 GB over 30 days
  • Calls/SMS: No
  • Tethering: Yes
  • App: Yes 

BNESIM BNESIM offers flexible, affordable eSIM plans for travelers in Japan. Plans are easy to activate through the BNESIM app and include options for one-time use and lifetime data. The service is reliable and quick to set up.

6. aloSIM – Best for easy setup and affordable short trips

  • Trustpilot rating: 4.2/5
  • Pricing: Starting at $4.50 for 1 GB over 7 days
  • Calls/SMS: Yes
  • Tethering: Yes
  • App: Yes 

aloSIM offers simple, affordable eSIM plans for travelers in Japan. All plans include a free international number, enabling calls and SMS during your trip. They are easy to activate and manage through a user-friendly app.

The best SIM card providers in Japan: FAQ

1. Is it possible to purchase a Japanese SIM card directly at the airport?

Yes, at Narita, Haneda, and Kansai airports, numerous kiosks and vending machines sell SIM cards that are ready to use immediately.

2. Are prepaid SIM cards suitable for extended stays in Japan?

Yes, many providers offer prepaid plans designed to last from a few days to several months, making them suitable for both short visits and longer stays.

3. Do I need to present identification when buying a SIM card in Japan?

Yes, Japan requires registration with a valid ID or passport when purchasing a SIM card, so be sure to carry your travel documents.

4. Can I order a SIM card online before I arrive in Japan?

Absolutely. Many providers support online purchase and eSIM activation, allowing you to get connected immediately after landing.

5. What are the key differences between a physical Japan SIM card and an eSIM?

A physical SIM is a small chip you insert into your phone, while an eSIM is a digital version embedded in your device. eSIMs can be activated remotely, making switching plans and providers much more convenient.

6. Which is the better choice, a physical SIM or an eSIM?

It depends on your device and preference. If your phone supports eSIMs and you want quick, hassle-free activation, eSIMs are the better choice. 

They let you set up your plan before you arrive, saving time. But if your device doesn’t support eSIM, then a traditional SIM card is still a reliable option.

 


Vukasin Petrovic is an experienced content specialist and copywriter with expertise in digital marketing, on-page SEO, and inbound lead generation. With a degree in English and a master's in creative writing, he creates compelling content that delivers measurable results for businesses.

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